Work with complex subjects.

These examples show Sarah's work across research communication, health information, public-sector content and long-form healthcare journalism.

Evidence, made useful.

The examples below are about making specialist material easier to read without stripping away the substance.

THIS Institute | Research communication

Challenge: The Healthcare Improvement Studies Institute carries out healthcare improvement research on a range of subjects. They needed a writer with the skills to be able to understand the research, and translate it from dense academic papers and project literature into acessible and readable content for a varied audience - mainly web and social media.
Audience: Researchers, healthcare professionals, study participants (potential and existing) and interested members of the public.
What I did: I worked with research teams to identify the main messages it was important to share for each project or publication, and who the audience was. I used these to create multiple research summaries, blog posts, project information pages, newsletters, researcher interviews and social posts. I also worked with external media to secure coverage for researchers on podcasts and healthcare publications.
What made it complex: The different audiences, and the balancing act involved in making sure that the research was accurately described, and keeping the nuance of the findings - while helping non-specialists understand why they mattered.

Superdrug Online Doctor | Health information

Challenge: Using NICE guidelines and medical information to create health information that supported people who might be worried, embarrassed or unfamiliar with medical terminology. Giving them accurate information and signposting them to the right places.
Audience: Patients and public website users looking for information about specific conditions and their treatment options.
What I did: Created condition overviews, FAQs, treatment option explanations and patient-facing health information.
What made it complex: The challenge was keeping the tone engaging and warm and cutting unnecessary terminology while keeping the medical accuracy and detail. Translating NICE guidelines and condition-specific information into consumer content.

Suffolk Association of Local Councils | Public-sector information

Challenge: The Nationally Significant Infrastructure Project planning process is highly complex and technical, and local and district councillors often don't have much time - or the experience - to manage the process.
Audience: Local and parish councillors, including volunteers without a professional planning background.
What I did: Produced a suite of articles and resources to support councils going through the NSIP process, aimed at explaining the process itself in a straight forward way, and offering advice and ideas about how to manage it.
What made it complex: The work involved translating unfamiliar technical material into clear, practical content without losing essential detail.

Client feedback:

"I've worked with Sarah on many occasions and she always provides an excellent standard of copy. I really value her ability to draw on her experience as a copywriter, journalist and creative writer. Rarely can a copywriter blend all three skillsets - this results in compelling and engaging content and editorial. Sarah turns around copy quickly too, when needed. Her research is always spot-on." - Elma Glasgow.

P3pharmacy | Healthcare journalism

Challenge: The magazine ran features on similar subjects on a regular basis - for example, pregnancy and fertility, wound care, or headaches and migraines, and each article needed to contain new information, updates and opinions that pharmacy teams didn't already know, in order to stay relevant. Over time the magazine features' focus changed from consumer healthcare product launches and news to specialist sector insight and expert interviews.
Audience: Community pharmacy business owners and their teams.
What I did: Researched topics, interviewed experts, worked with PR and marketing contacts, gathered insights and wrote features on a monthly basis.
What made it complex: The content needed both a strong editorial angle and enough specialist detail to be useful to professional readers. There was also a change of direction when the editorial team reorganised, making the angle of each piece less commercial and more insight-driven. This involved more expert outreach, interviews and research into new topic areas.

Medical Substack | Personal specialist writing

Challenge: Establishing a medical-related Substack that combines research-based health information with expert comment and an engaging style.
Audience: Members of the public and anyone with an interest in healthcare
What I did: Set up the Substack, researched topics, sourced experts for comment, and wrote articles for publication on the website.
What made it complex: Finding experts willing to comment for a new publication, and finding new research that I could write about and which would capture reader's interest.